Starbucks Corp. (SBUX) will produce and sell its coffee and its Tazo brand tea via Green Mountain Coffee Roasters Inc.'s (GMCR) K-Cup portion packs for use in the Keurig single-cup brewing system, the companies announce. The move is in line with the strategy by the Seattle coffee chain to expand the reach of its single-cup coffee selections. Last year, Starbucks introduced Via Ready Brew single-cup coffee. The new Starbucks K-Cup portion packs will become available in retail stores in the fall. Shares of Green Mountain Coffee Roasters are up over 25% in pre-market trade to $55.45 on the news.
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